3 pages., On co-creating value with customers. Involves "reassessing almost everything that we think we know about our customers and products - and probably change some aspects of our basic business model."
Van Mele, Paul (author), Salahuddin, Ahmad (author), Jabbar, Md. Abdul (author), and Samsuzzaman, Syed (author)
Format:
Book chapter
Publication Date:
2005
Published:
Bangladesh
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24704
Notes:
Pages 233-244 in Paul Van Mele, Ahmad Salahuddin and Noel P. Magor (eds.), Innovations in rural extension: case studies from Bangladesh. CABI Publishing, Oxfordshire, England. 307 pages.
Van Mele, Paul (author) and Samsuzzaman, Syed (author)
Format:
Book chapter
Publication Date:
2005
Published:
Bangladesh
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C24705
Notes:
Pages 245-254 in Paul Van Mele, Ahmad Salahuddin and Noel P. Magor (eds.), Innovations in rural extension: case studies from Bangladesh. CABI Publishing, Oxfordshire, England. 307 pages.
