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2. Radio active: advertising and consumer activism, 1935-1947
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Newman, Kathy M. (author)
- Format:
- Book
- Publication Date:
- 2004
- Published:
- USA: University of California Press, Berkeley, California.
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21622
- Notes:
- 237 pages, Includes a description of "Consumer Time," a radio program sponsored by the U.S. Department of Agriculture and produced by Donald E. Montgomery, consumer's counsel for USDA beginning in 1935. At that time, the USDA was the only government agency with an "official" position devoted to the concerns of the consumer. (p. 145). Another program, "Consumer Flashes," was part of the "National Farm and Home Hour" broadcast on NBC "Red" Network. Also includes (p. 47) statistics showing how lower-income listeners made up about 80% of the U.S. radio audience in 1940. Programs such as the "National Barn Dance" on WLS Radio, Chicago, were cited as especially popular.
3. Spanish-language radio use in rural America
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Ortiz, Alex (author)
- Format:
- Paper
- Publication Date:
- 2004-08
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22277
- Notes:
- Presented at the conference of the Association for Education in Journalism and Mass Communication, Toronto, Canada, August 2004. 12 pages., Data indicate that ethnic radio primarily fulfills a native-culture linking function among listeners, providing information that helps them maintain a distinct Mexican- or Latino-based identity. Ethnic radio also performs a limited assimilation purpose.