"emerging data suggest that, in some circumstances, the media reporting of science is surprisingly accurate and portrays a message created by the scientific community. As such, there are reasons to believe that the hyping of research might be part of a more systemic problem associated with the increasingly commercial nature of the research environment."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21776
Notes:
Pages 145-172 in Sandra Braman (ed), Biotechnology and communication: the meta-technologies of information. Lawrence Erlbaum Associates, Mahwah, New Jersey. 287 pages.
7 pages., Online journal article via UI e-subscription. Co-published simultaneously in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books., Executive director of the Center for Science in the Public Interest responds to questions about trends and public issues related to use of product placements in movies and television.
Cites journalism educator Don Ranley who urges maintaining the wall between editorial and advertising, in the interest of reader credibility. "I am not a businessman, but it has to be good business to be trusted."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11621
Notes:
19 pages., Pages 241-258 in Mary-Lou Galician (ed.), Handbook of product placement in the mass media: new strategies in marketing theory, practice, trends, and ethics. Best Business Books, New York.
Print copy available, as well as online access via UI Catalog., Roundtable of contributor's responses to five questions about the setting, ethics, value, and future of "product placement" in movies and other mass media. Includes some respondents' references to inserted agriculture-related products/topics such as foods, drinks, and environment.
USA: Center for Science in the Public Interest, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 143 Document Number: C22045
Notes:
13 pages., "While the biopharm industry pushes forward toward commercialization, USDA has kept the public and interested stakeholders in the dark about this reemergence (of approved applications for genetic engineering of plants to produce pharmaceuticals, industrial compounds and other novel proteins).
