Features a farmer who hopes to "encourage people to connect British food with British farms and the countryside and therefore buy British food and visit farm attractions."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21819
Notes:
Gallup Organization, Princeton, New Jersey., Responses to a question among U.S. adults about their overall view of farming and agriculture. Results: Very positive, 19%; Somewhat positive, 31%; Neutral, 34%; Somewhat negative, 9%; Very negative, 3%; No opinion, 4%.
Survey and auction results reveal a lack of understanding of the label's meaning as well as a disconnect between the label's function (involving production methods) and consumers' motivations for buying organic (e.g., support for a local sustainable food system).
