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    Start Over Publication Year 2004 Subject Term farmers Subject Term rural broadcasting

    3. Poor but plugged in

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-04
    Published:
    International: Technical Centre for Agricultural and Rural Cooperation, ACP-EU Brussels, Belgium
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 184 Document Number: D00199
    Journal Title:
    Spore
    Journal Title Details:
    110
    Notes:
    Via website. 2 pages.

    4. Q&A with Jeff Nalley

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Nalley, Jeff (author)
    Format:
    unknown
    Publication Date:
    2004-05
    Published:
    National Association of Farm Broadcasters, Platte City, Missouri
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 133 Document Number: C20394
    Journal Title:
    CHATS
    Journal Title Details:
    1 (5)
    Notes:
    2 pages

    5. Radio active: advertising and consumer activism, 1935-1947

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Newman, Kathy M. (author)
    Format:
    Book
    Publication Date:
    2004
    Published:
    USA: University of California Press, Berkeley, California.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21622
    Notes:
    237 pages, Includes a description of "Consumer Time," a radio program sponsored by the U.S. Department of Agriculture and produced by Donald E. Montgomery, consumer's counsel for USDA beginning in 1935. At that time, the USDA was the only government agency with an "official" position devoted to the concerns of the consumer. (p. 145). Another program, "Consumer Flashes," was part of the "National Farm and Home Hour" broadcast on NBC "Red" Network. Also includes (p. 47) statistics showing how lower-income listeners made up about 80% of the U.S. radio audience in 1940. Programs such as the "National Barn Dance" on WLS Radio, Chicago, were cited as especially popular.