Cites journalism educator Don Ranley who urges maintaining the wall between editorial and advertising, in the interest of reader credibility. "I am not a businessman, but it has to be good business to be trusted."
Rhoades, Emily B. (author / University of Florida) and University of Florida
Format:
Paper
Publication Date:
2004-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21024
Notes:
Presented at the annual conference of Association for Communication Excellence in Agriculture, Natural Resources and Life and Human Sciences, Lake Tahoe, Nevada., 13 p.
3 pages., Features "one of the pre-eminent Western-adventure novelists of his time" and a writer who "also ranks among America's profoundly involved agricultural journalists."
