Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22591
Notes:
Master of Science thesis, Agricultural Education, Texas Tech University, Lubbock. 130 pages., Examined aided recall, unaided recall and issue salience regarding agricultural news conveyed by newspaper print, electronic text, video news release and radio news release. Results indicated a significant difference in aided recall between newspaper print and electronic text. No significant difference existed between agricultural issue salience and media channel. Author recommended using a variety of media channels when possible. "There is a direct correlation between channel diversity, exposure time, and overall campaign effectiveness."
Hopke, Scott D. (author), Otto, Justin F. (author), and Shellabarger, Jacob W. (author)
Format:
Research report
Publication Date:
2004-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23496
Notes:
Agricultural journalism class project, University of Missouri, Columbia. 28 pages., Results of an e-mail survey among alumni of the College of Agriculture, Food and Natural Resources, University of Missouri. Respondents suggested increased coverage of agricultural issues, more reporter training on agricultural issues, hiring reporters with agricultural background to cover agricultural issues, and increased quality and depth of coverage of agricultural issues.
