International Programme for the Development of Communication, United Nations Educational, Scientific and Cultural Organization (UNESCO)
Format:
News release
Publication Date:
2004-02-03
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 152 Document Number: C24721
Notes:
Retrieved September 16, 2006, 1 page., Describes a monthly selection of rural reportage from a wide range of local and community newspapers from different parts of India. "A considerable number of mainstream newspapers are now using 'Grassroots' as a source of rural news features."
Ruth, Amanda (author), Ruth Amanda (author), Bortree, Denise (author), Ford, Ross (author), Braun, Sandra (author), and Flowers, Kelly (author)
Format:
Paper
Publication Date:
2004-06
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21028
Notes:
Presented at annual conference of the Association for Communication Excellence in Agriculture, Natural Resources, and Life and Human Sciences, Lake Tahoe, Nevada., 13 p.
Telg, Ricky (author / University of Florida), Irani, Tracy (author / University of Florida), Ruth, Amanda (author / University of Florida), and Locke, Deanna (author / University of Florida)
Format:
Paper
Publication Date:
2004-02-14
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 130 Document Number: C19768
Notes:
14 pages; Paper presented at Agricultural Communications Section, Southern Oklahoma, February 14-18, 2004.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22591
Notes:
Master of Science thesis, Agricultural Education, Texas Tech University, Lubbock. 130 pages., Examined aided recall, unaided recall and issue salience regarding agricultural news conveyed by newspaper print, electronic text, video news release and radio news release. Results indicated a significant difference in aided recall between newspaper print and electronic text. No significant difference existed between agricultural issue salience and media channel. Author recommended using a variety of media channels when possible. "There is a direct correlation between channel diversity, exposure time, and overall campaign effectiveness."
Editor of Western Farm Press explains how shameless it would be for editors to waste paper and ink to brag about their grandchildren and even include photos of them (as he does here).
Hopke, Scott D. (author), Otto, Justin F. (author), and Shellabarger, Jacob W. (author)
Format:
Research report
Publication Date:
2004-05
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: C23496
Notes:
Agricultural journalism class project, University of Missouri, Columbia. 28 pages., Results of an e-mail survey among alumni of the College of Agriculture, Food and Natural Resources, University of Missouri. Respondents suggested increased coverage of agricultural issues, more reporter training on agricultural issues, hiring reporters with agricultural background to cover agricultural issues, and increased quality and depth of coverage of agricultural issues.