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    Start Over Publication Year 2004 Subject Term agri-marketers Subject Term agribusiness

    2. Agency/client relationships: what's love got to do with it?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-05
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20486
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(4) : 38-39
    Notes:
    Report of research about evolving relationships between advertising agencies and clients they serve. Questions: What makes an agency indispensable to its clients? Preferred agency compensation structure? Changes in client-agency relationships that are

    5. Altria seen in different light

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    2004-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20414
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(3) : 12-13
    Notes:
    Describes efforts of the firm to "better align itself with the environmental, social and financial expectations of its many stakeholders." Operating companies of Altria include Kraft Foods, Philip Morris USA and Philip Morris International.

    8. Civic journalism gains momentum in Japanese newsrooms

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Parry, Kate (author)
    Format:
    Journal article
    Publication Date:
    2004-02-19
    Published:
    Japan
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23606
    Journal Title:
    Japan Media Review
    Notes:
    Via Online Journalism Review. 4 pages., Case examples include a periodical that investigated unregistered chemicals and found widespread use throughout Japan, even on "organic" farms. Started an online "Fresh Fruit and Vegetable Research Lab" as a virtual think tank to tackle the problem in a way that included the voices of everyday Japanese citizens. "The idea of connecting producers and consumers through civic journalism has become a standard approach to agriculture coverage in the Tohoku farming region."

    9. Commentary on how Agribusiness leaders use this information<br>Creating value in your business ecosystem<br>Dominance in modern business has found aggressive competitive practice

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stober, Mark (author), Iansiti, Marco (author), and Levien, Roy (author)
    Format:
    unknown
    Publication Date:
    2004-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20224
    Notes:
    Posted on: <a href="http://www.strategicagreview.com/e_article000233458.cfm?x=a2JW1Qg,a1dgd6kC">www.strategicagreview.com</a><br><a href="http://hbsworkingknowledge.hbs.edu/pubitem.jhtml?id=3967&amp;t=strategy">original article</a>