Retrieved June 28, 2006, Features the career and effectiveness of John Winter, editor of Farm Mail, published by the Daily Mail newspaper. Considered "one of the leading agricultural journalists of the second half of the twentieth century."
USA: Purdue Pesticide Programs, Purdue University Cooperative Extension Service, West Lafayette, Indiana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 201 Document Number: D11775
Notes:
PPP-60. 34 pages., Detailed description of the role of media in society and guidelines the information provider can use to relate effectively with reporters and media representatives.
Findings of a content analysis and interviews with journalists and residents implied that journalists chose and shaped their risk related messages according to their own exigencies and that the influence of newspapers was mitigated by resident distrust and access to other information sources such as personal information networks.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23816
Notes:
Via Poynteronline. 3 pages, "If you want to practice journalism with a difference, mimic the military. Embed journalists everywhere. Embed them where people live, work, play, and pray. Embed them in neighborhoods, urban areas, rural areas, corporations, nonprofits, hospitalsl, families, retirement communities, conservative centers and liberal lodges." Author describes benefits.
