Geertsema, Margaretha (author / University of Texas at Austin) and Association for Education in Journalism and Mass Communication
Format:
Paper
Publication Date:
2003-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19204
Notes:
12 pages; Submitted to International Communication Division Markham Competition (student papers), AEJMC Conference, Kansas City, MO, July 30 - August 2, 2003
Tripp, Robert (author), Padre, Shree (author / Agricultural Research in Extenstion Network), Sudarshana (author), and Agricultural Research in Extension Network, United Kingdom
Format:
Report
Publication Date:
2003-07
Published:
India
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21063
Notes:
AgREN Network Paper No. 128. 10 pages, Adike Pathrike is a monthly farm magazine catering to cash-crop growers in parts of Karnataka and Kerala. The magazine covers a wide range of crops (commercial and subsistence) and farm and houshold management themes. It is 15 years old, is self-supporting, and has established a unique niche for itself, based on a philosophy of farmer participation in the generation of information. This approach is expressed through an insistence on farmer verification of technologies described in the magazine, an adaptive and interative approach to technology, and encouragement of farmer-to-farmer communication, and a counterbalance to government and industry promotional campaigns.
