Feek, Warren (author), Morry, Chris (author), and Food and Agriculture Organization of the United Nations, Rome, Italy.
Format:
Book
Publication Date:
2003
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 189 Document Number: D02032
Notes:
Printed part of this document extends only through the introduction., Prepared by The Communication Initiative in collaboration with the Communication for Development Group. Extension, Education and Communication Service - Research, Extension and Training Division - Sustainable Development Department. 23 pages.
"Recent examination of the content of Third World tourism marketing still lacks discussion concerning context. In this paper, an analysis of brochures representing different Third World countries reveals distinct patterns of marketing images occurring across these destinations. Postcolonial theory is used as a critical, contextual perspective to interpret these patterns. Three Third World tourism ‘Un’ myths are discussed: the myth of the unchanged, the myth of the unrestrained, and the myth of the uncivilized. It is shown that the representations surrounding these myths replicate colonial forms of discourse, emphasizing certain binaries between the First and Third Worlds and maintaining broader geopolitical power structures." (authors)