Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16750
Notes:
Chapter 8 in Sohail Inayatullah and Susan Leggett, Transforming communication: technology, sustainability, and future generations. Praeger, Westport, Connecticut. 200 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C16749
Notes:
Chapter 7 in Sohail Inayatullah and Susan Leggett, Transforming communication: technology, sustainability, and future generations. Praeger, Westport, Connecticut. 200 pages.
Kalaitzandonakes, Nicholas (author), Marks, Leonie A. (author), Allison, Kevin (author), and Zakharova, Ludmila (author)
Format:
Book chapter
Publication Date:
2002
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21703
Notes:
Pages 217-225 in Vittorio Santaniello, Robert E. Evenson and David Zilberman (eds.), Market development for genetically modified foods. CABI Publishing, Oxon, United Kingdom. 318 pages.
Author describes these trends that involve communications programs in colleges of agriculture, extension and research programs: mission creep (to more PR), abandoning our roots (in pursuit of high rankings), communication decentralization, professional slippage (off the faculty ladder), administrative disconnect (with communications leaders), insufficient funding for strategic marketing of colleges, lack of increased communication with nonfarm audiences.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 149 Document Number: C23926
Notes:
Via The Hoot, Media Foundation, New Delhi, India. 2 pages., Analysis shows gap between newspaper content and village conditions. Author quotes one village source: "Water, forest and land are traditional system here. Our culture is linked with it. Newspaper should."
