Author examines the challenges and limitation of recent ICT developments, especially when "for millions of people, they remain no more than a dream." Also reminds that the concept of "communications technology" encompasses more than computers and the internet.
Author describes these trends that involve communications programs in colleges of agriculture, extension and research programs: mission creep (to more PR), abandoning our roots (in pursuit of high rankings), communication decentralization, professional slippage (off the faculty ladder), administrative disconnect (with communications leaders), insufficient funding for strategic marketing of colleges, lack of increased communication with nonfarm audiences.
