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    Start Over Publication Year 2002 Subject Term campaign planning

    34. The California tobacco control program: a long-term health communication project

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Pierce, John P. (author), Emery, Sherry (author), and Gilpin, Elizabeth (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19618
    Notes:
    Pages 97-114 in Robert C. Hornik (ed.), Public health communication: evidence for behavioral change. Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.

    35. The Wizard of ads

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Stanley, David (author / Wizard of Ads, Inc.)
    Format:
    CD
    Publication Date:
    2002-11-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C15943
    Notes:
    Speech to the National Association of Farm Broadcasters, Kansas City, Missouri, November 15, 2002, .

    36. The best care in the air

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vick, Thomas J. (author)
    Format:
    CD
    Publication Date:
    2002-11-15
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 194 Document Number: C15944
    Notes:
    Speech to the National Association of Farm Broadcasters, Kansas City, Missouri, November 15, 2002, Speaker emphasized organizational flexibility, market focus and integrity in marketing.

    37. The impact of anti-smoking media campaigns on progression to established smoking: results of a longitudinal youth study in Massachusetts

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Siegel, Michael (author) and Biener, Lois (author)
    Format:
    Book chapter
    Publication Date:
    2002
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29535
    Notes:
    Pages 115-130 in Robert C. Hornik (ed.), Public Health Communication: Evidence for Behavior Change, Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 435 pages.

    38. The other side of the story: how a campaign featuring real hog farmers aims to dispel negative attitudes toward pork production

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Vidoczy, Jim (author)
    Format:
    Magazine article
    Publication Date:
    2002-08-12
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: C15518
    Journal Title:
    Marketing Magazine
    Journal Title Details:
    August 2002: 16
    Notes:
    2 p

    40. Using cross-cultural focus groups as a tool for communication campaign design: an example from Russia's Forest Project

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Abbott, Eric A. (author), Ukhanova, Tatyana (author), Liamets, Ludmila (author), and Gouverniuk, Kate (author)
    Format:
    Conference paper
    Publication Date:
    2002-08-17
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 121 Document Number: C13994
    Notes:
    16 p., Paper presented at the Agricultural Communicators in Education (ACE) Conference, Savannah, Georgia, USA. August 17-21,.2002