Whitford, Fred (author), Feinberg, Richard (author), Mysz, Amy (author), Rowan, Katherine (author), Earl, Robert (author), Doering, Otto (author), Neltner, Thomas (author), and Blessing, Arlene (author)
Format:
Publication
Publication Date:
2001-11
Published:
USA: Cooperative Extension Service, Purdue University, West Lafayette, Indiana.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 141 Document Number: D06183
USA: Metcalfe Institute for Marine and Environmental Reporting, University of Rhode Island, Graduate School of Oceanography, Office of Marine Programs, Narragansett, RI.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 167 Document Number: C27890
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19688
Notes:
Pages 31-40 in James Flynn, Paul Slovic and Howard Kunreuther (eds), Risk, media and stigma: understanding public challenges to modern science and technology. Earthscan Publications Ltd., London, England. 399 pages., Includes discussion about consumer perceptions, as related to food safety issues such as fat in the diet and mad cow disease.
18 pages., via online journal., This essay explores the different meanings of the 1960s’ pesticide controversy
as conveyed by the multiple representations of Rachel Carson’s Silent Spring
(1962). I argue that to understand the impact of Carson’s work on a heterogeneous audience in the early ’60s, we must move beyond an examination
of the book, Silent Spring, to consider its other media manifestations, as a
serialization for The New Yorker and as a television expose for “CBS Reports.” ´
Each conveyed a unique message stylized for the audience of that particular
media. This analysis demonstrates the problems and opportunities for scholars
attempting to gauge the influence of a book on the public understanding of
science. This argument also suggests that to understand the transition of
environmentalism from a grass-roots movement to near universal consensus,
we need to examine carefully the role of media in shaping divergent messages
for different audiences—a phenomenon that assisted in transforming local
environmental issues into a matter of national concern.
