Posted at: http://www.joe.org/2005august/rb3.shtml, Electronic journal., Statewide survey among food shoppers in Oregon revealed that 77% reported household purchase of organic food in the past 6 months. "Environmentally minded consumers are a potential organic market if trust is maintained."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19695
Notes:
Pages 353-368 in James Flynn, Paul Slovic and Howard Kunreuther (eds), Risk, media and stigma: understanding public challenges to modern science and technology. Earthscan Publications Ltd., London, England. 399 pages., Discussion about "stigma" includes reference to consumer reactions in the Alar Scare of 1989 that involved a program on CBS "60 Minutes" indicating that Alar chemical used in apple production can cause cancer.
Barbour, Bruce (author), Govindasamy, Ramu (author), Italia, John (author), Decongelio, Marc (author), Anderson, Karen (author), and Department of Agricultural, Food and Resource Economics
Format:
Paper
Publication Date:
2001-05
Published:
USA: Rutgers Cooperative Extension
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27420
Notes:
Paper posted at http://dafre.rutgers.edu/documents/ramu/organic_consumption1.pdf
