Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20476
Notes:
Pages 79-94 in Joe Smith (ed.), The Daily Globe: environmenal change, the public and the media. Earthscan Publications Ltd., London, England. 263 pages.
Survey data are presented on opinions about agricultural biotechnology and its application held by agricultural science faculty at highly ranked programs in the United States with and without personal involvement in biotechnology-oriented research. Findings prompt authors to argue that where even experts are divided, public opposition cannot reasonably be attributed to poor public understanding or sensationalistic media accounts.