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    Start Over Publication Year 2000 Subject Term appeals (message) Subject Term communication theory

    1. A staged model of communication effects: evidence from an entertainment-education radio soap opera in Tanzania

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rogers, E.M. (author) and Vaughan, P.W. (author)
    Format:
    Journal article
    Publication Date:
    2000-07
    Published:
    Tanzania
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C28798
    Journal Title:
    Journal of Health Communication
    Journal Title Details:
    5(3) : 203-227

    2. Theory and principles of media health campaigns

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Atkin, Charles K. (author)
    Format:
    Book chapter
    Publication Date:
    2000
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35835
    Notes:
    Pages 49-68 in Ronald E. Rice and Charles K. Atkin (eds.), Public communication campaigns, Third Edition, Sage Publications, Thousand Oaks, California. 428 pages.