Search

    Start Over Publication Year 2000 Subject Term advertising Subject Term economics of information

    2. Do farmers get an equal bang for their buck from generic advertising programs? A theoretical and empirical analysis

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author) and Chung, Chanjin (author)
    Format:
    Journal article
    Publication Date:
    2000-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22305
    Journal Title:
    Journal of Agricultural Economics
    Journal Title Details:
    25(1) : 147-158
    Notes:
    Analytic results indicate that producers having less elastic supply response capture more benefits per dollar expended than producers with more elastic supply response.

    3. Was the Australian Meat and Livestock Corporation's advertising efficient?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Holloway, G. J. (author), Peyton, L. J. (author), and Griffith, G. R. (author)
    Format:
    Journal article
    Publication Date:
    2000-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 120 Document Number: C13717
    Journal Title:
    Australian Journal of Agricultural and Resource Economics
    Journal Title Details:
    44(1):55-81
    Notes:
    27 p