Sponsored by The European Commission, Directorate General XXIV, Unilever, Association of Dutch Infant and Dietic Food Industries, Breukelen, Netherlands
Format:
Report
Publication Date:
1999-05-28
Published:
Consumer & Biotechnology Foundation in cooperation with European Federation of Asthma and Allergy Associations Bureau Europeen des Unions de Consommateurs
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 128 Document Number: C19101
Authors analyze four message formats in risk communications: persuasive, balanced, dialectical, and dialectical with narrative stories. "Preliminary evidence suggests that dialectical messages are successful in increasing respondent critical thinking about risk issues, while not significantly increasing respondent level of concern compared with other message types."
