Ward, Ronald W. (author), Verbeke, Wim (author), and Viaene, Jacques (author)
Format:
Conference paper
Publication Date:
1999-08-08
Published:
Belgium
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 148 Document Number: C23617
Notes:
Presented at the American Agricultural Economics Association annual meeting, Nashville, Tennessee, August 8-11, 1999. 14 pages, Findings included a highly negative impact of television coverage on consumer decision making toward fresh meat, both from the past and in the future.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19625
Notes:
Pages 95-112 in Sharon M. Friedman, Sharon Dunwoody and Carol L. Rogers (eds.), Communicating uncertainty: media coverage of new and controversial science. Lawrence Erlbaum Associates, Publishers, Mahwah, New Jersey. 277 pages.
Authors analyze four message formats in risk communications: persuasive, balanced, dialectical, and dialectical with narrative stories. "Preliminary evidence suggests that dialectical messages are successful in increasing respondent critical thinking about risk issues, while not significantly increasing respondent level of concern compared with other message types."
