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    Start Over Publication Year 1998 Subject Term promotion Subject Term retail promotion

    1. New insights into supermarket promotions via scanner data analysis: the case of milk

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Green, Geoffrey M. (author) and Park, John L. (author)
    Format:
    Journal article
    Publication Date:
    1998-11
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22314
    Journal Title:
    Journal of Food Distribution Research
    Journal Title Details:
    29(3) : 44-53
    Notes:
    Advertising effects were positive and stastically significant. The response to advertising was much more pronounced for reduced-fat milk types than it was for whole milk.

    2. Producer Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Italia, John (author), Pingali, Aruna (author), Thatch, Daymon (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    1998-03
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27431
    Notes:
    Posted at http://www.dafre.rutgers.edu/documents/ramu/jf_fm.pdf

    4. Retailer-Whosesaler Response to State-Sponsored Marketing Programs: The Case of Jersey Fresh

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Govindasamy, Ramu (author), Italia, John (author), Pingali, Aruna (author), Thatch, Daymon (author), and Rutgers State University
    Format:
    Paper
    Publication Date:
    1998-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C27432
    Notes:
    Posted at http://www.dafre.rutgers.edu/documents/ramu/jf_rw.pdf

    5. Why store penetration varies by retailer

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Dhar, S.K. (author / University of Chicago) and Hoch, S.J. (author / University of Pennsylvania)
    Format:
    Research paper
    Publication Date:
    1998
    Published:
    USA: University of Chicago Graduate School of Business
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 106 Document Number: C09261
    Notes:
    The Selected Paper Series. Number 78. 28 p.