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    Start Over Publication Year 1998 Subject Term media effectiveness Subject Term value of information

    1. Connecting with the unconnected: proposing an evaluation of the impacts of the Internet on unconnected rural stakeholders

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    McConnell, Scott (author)
    Format:
    Conference paper
    Publication Date:
    1998-10-26
    Published:
    Canada
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 113 Document Number: C11195
    Journal Title Details:
    13 pages
    Notes:
    Conference: Partnerships &amp; Participation in Telecommunications for Rural Development at the beautiful campus of the University of Guelph in Guelph, Ontario, Canada, October 26 &amp; 27, 1998.

    2. Optimal choice of generic milk advertising expenditures by media outlet

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kaiser, Harry M. (author), Liu, Donald (author), and Pritchett, J.G. (author)
    Format:
    Journal article
    Publication Date:
    1998-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22306
    Journal Title:
    Journal of Agricultural and Resource Economics
    Journal Title Details:
    23(1) : 155-169
    Notes:
    Results show profits would have increased if funds had been reallocated from television to radio, print and outdoor media outlets.