Publication Year: 1998 / Subject Term: dairy and value of information

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Green, Geoffrey M. (author) and Park, John L. (author)
Format:: Journal article
Publication Date:: 1998-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22314
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: 29(3) : 44-53
Notes:: Advertising effects were positive and stastically significant. The response to advertising was much more pronounced for reduced-fat milk types than it was for whole milk.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author), Liu, Donald (author), and Pritchett, J.G. (author)
Format:: Journal article
Publication Date:: 1998-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22306
Journal Title:: Journal of Agricultural and Resource Economics
Journal Title Details:: 23(1) : 155-169
Notes:: Results show profits would have increased if funds had been reallocated from television to radio, print and outdoor media outlets.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Shefner-Rogers, Corrine L. (author), Rao, Nagesh (author), Rogers, Everett M. (author), and Wayangankar, Arun (author)
Format:: Journal article
Publication Date:: 1998
Published:: India
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 137 Document Number: D01495
Journal Title:: Journal of Applied Communication Research
Journal Title Details:: 26(3) : 319-337

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