1. Egg advertising, dietary cholesterol concerns, and U.S. consumer demand Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Kaiser, Harry M. (author) and Schmit, Todd M. (author) Format: Journal article Publication Date: 1998-04 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22303 Journal Title: Agricultural and Resource Economics Review Journal Title Details: 27(1) : 43-52 Notes: Revealed evidence that most of the observed change in egg demand between 1987 and 1995 could be explaind b y dietary cholesterol concerns. Advertising efforts resulted in net benefits to egg producers.
