Publication Year: 1998 / Subject Term: advertising and value of information

Start Over Publication Year 1998 Subject Term advertising Subject Term value of information

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Alston, Julian M. (author), Chalfant, James A. (author), and Piggott, Nicholas E. (author)
Format:: Conference paper
Publication Date:: 1998-08-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10935
Notes:: American Agricultural Economics Association Annual Meeting, August 2-5, 1998, Salt Lake City, Utah

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author), Kinnucan, Henry W. (author), and Xiao, Hui (author)
Format:: Conference paper
Publication Date:: 1998-08-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10933
Journal Title Details:: 17 pages
Notes:: American Agricultural Economics Association Annual Meeting, August 2-5, 1998, Salt Lake City, Utah

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author) and Schmit, Todd M. (author)
Format:: Journal article
Publication Date:: 1998-04
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22303
Journal Title:: Agricultural and Resource Economics Review
Journal Title Details:: 27(1) : 43-52
Notes:: Revealed evidence that most of the observed change in egg demand between 1987 and 1995 could be explaind b y dietary cholesterol concerns. Advertising efforts resulted in net benefits to egg producers.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henry, Chadelle (author) and Clary, Cynda (author)
Format:: Conference paper
Publication Date:: 1998-08-02
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 112 Document Number: C10931
Notes:: American Agricultural Economics Association Annual Meeting, August 2-5, 1998, Salt Lake City, Utah

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Green, Geoffrey M. (author) and Park, John L. (author)
Format:: Journal article
Publication Date:: 1998-11
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22314
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: 29(3) : 44-53
Notes:: Advertising effects were positive and stastically significant. The response to advertising was much more pronounced for reduced-fat milk types than it was for whole milk.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kaiser, Harry M. (author), Liu, Donald (author), and Pritchett, J.G. (author)
Format:: Journal article
Publication Date:: 1998-07
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22306
Journal Title:: Journal of Agricultural and Resource Economics
Journal Title Details:: 23(1) : 155-169
Notes:: Results show profits would have increased if funds had been reallocated from television to radio, print and outdoor media outlets.

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