Investigated dairy farmers' uses of information sources in evaluating bovine growth hormone (BGH) , the credibility attached to various sources, and factors affecting that credibility. BGH, "the first biotechnology ready for adoption by commercial agriculture," is intended to give dairy cows greater potentials for increased milk production. Results include farmers' assessments of nearly 20 information sources, in terms of trustworthiness and expertise.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C37096
Notes:
See C37095 for original, Pages 23-50 in Harry K. Schwarzweller and Thomas A. Lyson (eds.), Research in rural sociology and development: sustaining agriculture and rural communities. Volume 6. JAI Press Inc., Greenwich, Connecticut. 270 pages.
