Gibson, Rhonda (author), Perkins, Joseph W., Jr. (author), Sundar, S. Shyam (author), and Zillmann, Dolf (author)
Format:
Report
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08031
Notes:
James F. Evans Collection, Mimeographed, 1994. 32 p. Paper presented at the Association for Education in Journalism and Mass Communication Convention in Atlanta, GA, August 10-13, 1994., A news report on the plight of some family farmers, presented in magazine format, was manipulated to create versions differing in the degree of precision of general information (precise, imprecise) and in the use of exemplifying case histories and testimonials (selective, mixed, representative). Precise information consisted of quantitative data from pertinent research. Imprecise information consisted of qualitative assertions. Selective exemplification featured only cases consistent with the focus of the report. Representative exemplification featured a distribution of consistent and inconsistent cases in proportion with their distribution in the population. Mixed exemplification featured a balanced distribution of consistent and inconsistent cases. In two experiments, respondents reported their own views of the issue at different times after reading (no delay, two week/one week delay). In both investigations, the accuracy of estimates of failing farms was found to be highest for representative and lowest for selective exemplification, with mixed exemplification achieving an intermediate degree of accuracy. This effect of exemplar distributions was stable over time (i.e., over the two/one week period). Also in both investigations, the effect of the precision of general information proved negligible. Regarding the report itself, the three versions of exemplification were not considered differently informative. However, selective exemplification was deemed more distressing to read than representative exemplification. (original)
21 pages, Online via UI Library subscription., Author described a series of CD-ROMs containing many of the publications that the agricultural extension agents use when assisting the public. Included information about development and design of the CD-ROMs, assessed their impact on extension agents and librarians, and offered recommendations for future enhancements of the disk design.
Beus, Curtis E. (author), Dunlap, Riley E. (author), and Department of Rural Sociology, Texas A&M University, College Station, TX; Departments of Rural Sociology and Sociology, Washington State University, Pullman, WA
Format:
Journal article
Publication Date:
1994
Published:
USA: Rural Sociological Society, Montana State University, Bozeman, MT
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08402
search through journal, Despite the fact that groups of alternative and conventional agriculturalist do not differ in their overall scores on an agrarianism scale, their response do differ significantly on several of the agrarianism items and on the items related to agrarianism from a scale designed to assess competing agricultural paradigms. This suggests that there are differences in these groups' agrarian ideologies even though their overall scores on the agrarianism scale are nearly identical. Although divergent agricultural groups support agrarian ideals such as family farms and the farm way of life, the way in which these groups conceptualize and would achieve these ideals appear to be different... (original)
Forker, Olan D. (author), Kaiser, Harry M. (author), Kobayashi, Kohei (author), Lenz, John E. (author), Suzuki, Nobuhiro (author), and National Research Institute of Agricultural Economics, Japanese Ministry of Agriculture, Forestry, and Fisheries; Department of Agricultural Economics, Cornell University; Department of Agricultural Economics, Cornell University; Department of Agricultural Economics, Kyushu University; Department of Agricultural Economics, Cornell University
Format:
Journal article
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 100 Document Number: C08405
search through journal, A framework is proposed for incorporating the degree of market competition in evaluating milk promotion effectiveness. The imperfect competition model allows simultaneity in price and quantity with an endogenous fluid milk premium. The model's usefulness is demonstrated with Japanese generic milk promotion data. Results show a conventional exogenous-price or exogenous-premium model will underestimate returns to milk promotion. (original)
Powell, Timothy A. (author), Shelton, David P. (author), and University of Nebraska, Northeast Research and Extension Center, Concord, NE
Format:
Conference paper
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 98 Document Number: C08056
Notes:
James F. Evans Collection, In: The Information Age: what it means for extension and its constituents. Columbia, MO: Cooperative Extension Service, University of Missouri, 1994. (Proceedings of a North Central Region Extension workshop for marketing and management specialists, May 24-26, 1994, St. Louis, MO.) p. 247-249.
USA: Natural Resources Conservation Service, U.S. Department of Agriculture, Washington, D.C.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 163 Document Number: C27089
Notes:
M004. 15 pages., Produced by the National Association of Conservation Districts, Natural Resources Conservation Service and the National Association of State Conservation Agencies.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08028
Notes:
John L. Woods Collection, Prepared for Chemonics International, Inc., Washington, D. C. in support of the Project in Development and Environment ((PRIDE), U. S. Agency for International Development, Washington, D. C. 79 pages.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 196 Document Number: D08029
Notes:
John L. Woods Collection, Prepared for Chemonics International, Inc., Washington, D. C. in support of the Project in Development and Environment ((PRIDE), U. S. Agency for International Development, Washington, D. C. 78 pages.
search through journal, This paper provides quantitative evidence on the impact of the Training and Visit (T&V) extension system in the irrigated Punjab of Pakistan. Three models are analyzed using limited dependent variable regression: the impact of T&V on the number of extension contacts with farmers: the effect of extension contact on farmers' knowledge of wheat technology; and the impact of T&V on the adoption of improved wheat technology. The first model analyzes the impact of T&V on the quantity of extension contact and the latter two models analyze the effect on the quantity and quality of extension contact. It is concluded that T&V has increased the quantity but not the quality of extension contact and this, in turn, has increased farmers' knowledge and adoption of technology. However, the overall impacts have been small relative to those observed in a similar area in India. (original)
Cross, Timothy L. (author), Dobbins, Craig L. (author), Fuller, Earl I. (author), and King, Robert P. (author)
Format:
Guide
Publication Date:
1994
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 94 Document Number: C07180
Notes:
James F. Evans Collection, St. Paul, MN: Minnesota Agricultural Experiment Station, University of Minnesota, 1994. 38 p. (Station Bulletin 604-1994; North Central Regional Research Publication 337).
