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    Start Over Publication Year 1993 Subject Term advertising Subject Term buying behavior

    2. Advertising evaluation : seven concepts and a model

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Chang, Hui-Shung (author) and Kinnucan, Henry W. (author)
    Format:
    Conference paper
    Publication Date:
    1993
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07813
    Notes:
    James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 79-89.

    4. Commodity promotion policy in a global economy : proceedings of a symposium, October 22-23, 1992, Arlington, Virginia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Armbruster, Walter J. (author) and Lenz, John E. (author)
    Format:
    Conference proceedings
    Publication Date:
    1993
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07805
    Notes:
    James F. Evans Collection, Oak Brook, IL : Farm Foundation, 1993. 168 p.

    5. Generic advertising without supply control : implications of mandatory assessments

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Hayes, Dermot J. (author) and Jensen, Helen H. (author)
    Format:
    Conference paper
    Publication Date:
    1993
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07814
    Notes:
    James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 90-104.

    6. Mass media influence on the purchasing behaviour of home makers

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Gupta, Manju (author) and Joon, Kusum (author)
    Format:
    Journal article
    Publication Date:
    1993
    Published:
    India: National Council of Development Communication, Varanasi, India.
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14340
    Journal Title:
    Interaction
    Journal Title Details:
    11(2) : 132-141

    8. Perspectives on commodity promotion policy issues

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Huston, John L. (author)
    Format:
    Conference paper
    Publication Date:
    1993
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 97 Document Number: C07811
    Notes:
    James F. Evans Collection, see C07805 for original, In: Walter J. Armbruster and John E. Lenz, eds. Commodity promotion policy in a global economy: proceedings of a symposium, October 22-23, 1992, Arlington, Virginia. Oak Brook, IL: Farm Foundation, 1993. p. 66-72.