Publication Year: 1992 / Subject Term: media effectiveness and promotion

Start Over Publication Year 1992 Subject Term media effectiveness Subject Term promotion

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Blisard, N. (author) and Blaylock, J.R. (author)
Format:: Journal article
Publication Date:: 1992
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14791
Journal Title:: Agribusiness
Journal Title Details:: 8(2) : 109-120

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Dennis (author), Brenes, Jose R. (author), and Sheldon, Ian M. (author)
Format:: Journal article
Publication Date:: 1992-02
Published:: International
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22311
Journal Title:: Journal of Food Distribution Research
Journal Title Details:: 23(1) : 137-152
Notes:: Economic analysis reveals positive and statistically significant impacts of expenditures on television advertising and advertising in consumer-oriented print media.

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