Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35802
Notes:
Pages 372-380 in L. John Martin and Ray Eldon Hiebert (eds.), Current issues in international communication. Longman, White Plains, New York. 390 pages.
In an issue located in a chronological file entitled "INTERPAKS - Newsletter" from the International Programs records of the Agricultural Communications Program, University of Illinois., From the International Programs records of the Agricultural Communications Program, University of Illinois, Urbana-Champaign., Author introduces reasons why top-down management and decision making generally results in ineffective extension systems. Also addresses reasons why resistance to organizational change is so persistent and difficult. "Huge benefits will come from changing to a decentralized system that fosters acceptance of responsibility through incentives and provides for local programming through involvement and interaction with the clientele."
