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2. Effects of generic advertising on perceptions and behavior: the case of catfish
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Kinnucan, H. W. (author) and Venkateswaran, M. (author)
- Format:
- Journal article
- Publication Date:
- 1990-12
- Published:
- USA
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22301
- Journal Title:
- Southern Journal of Agricultural Economics
- Journal Title Details:
- 22(2) : 137-151
- Notes:
- Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.
3. Veterinarians, advertising and competition - 3 years on
- Collection:
- Agricultural Communications Documentation Center (ACDC)
- Contributers:
- Bell, J.D. (author), Fay, M.T. (author), and Department of Marketing, University of Otago, Dunedin, New Zealand
- Format:
- Journal article
- Publication Date:
- 1990-04
- Published:
- New Zealand
- Location:
- Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 91 Document Number: C06559
- Journal Title:
- New Zealand Veterinary Journal
- Journal Title Details:
- 38 (1) : 17-21
- Notes:
- The views of veterinarians towards the changes that are occurring in professional practice with respect to competition and advertising are examined and compared with the views expressed in a similar study carried out 3 years previously. Data was derived from self completion questionnaires containing 40 Likert scales which were mailed to 300 members of the profession, first in 1985 and then in 1988. The moves made by the New Zealand Veterinary Association since 1985 in relaxing the rules on promotion appear to have largely alleviated any frustrations that were building up amongst the membership at that time. However, the study suggests that the profession will still find the boundaries of acceptable behaviour being tested by entrepreneurial practitioners. (author)