Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 93 Document Number: C06927
Notes:
AGRICOLA IND 89039253; Paper presented at the "Conference on Term Markets and the Agricultural World in the Year 2000;" 1985 December 4-5; Paris, France, In: Yannick Marquet, ed. Les Marches a terme et le monde agricole en l'an 2000 : perspectives pour l'avenir : journees d'etudes, Paris, 4-5 decembre 1985. Paris, France : Economica, c1987. p. 121-129
James F. Evans Collection, Farmers and bankers think market advisory services, with quick analyses of agricultural news, are worth the fees, even in difficult times. Ohio farmer Tim Hartsock pays $1,000/year to subscribe to four services, saying fees aren't high if farmers can spread out costs over enough acres. Illinois marketing teacher Gail Hickenbottom tells students that marketing advisory services can offer them a 10% to 15% increase in profit. Illinois banker Wayne Fry says advisory services offer more specific advice than can newspapers and magazines, especially for strategies such as 'PIK (Payment In Kind) and Roll'. Iowa farmer Keith Hora says the two services he uses offer information on federal programs faster than do local government offices. Doane Marketing Research Inc. representative Paul Justis says marketing services can help farmers earn profits in times of low commodity prices. Ag Marketing Services representative Al Kluis says farmers can earn between 50 and 80 cents more/bushel of corn using certificates and forward pricing, and marketing services can help them.
Case, Donald (author), Rogers, Everett (author), and Case: Graduate School of Library and Information Science, University of California, Los Angeles; Rogers: Annenberg School of Communications, University of Southern California, Los Angeles
Format:
Journal article
Publication Date:
1987
Published:
UK
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 70 Document Number: C03079
