Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14187
Notes:
Chapter 7 in Neville Jayaweera and Sarath Amunugama (eds.), Rethinking development communication. Asian Mass Communication Research and Information Centre, Republic of Singapore. 264 pages.
Summarizes W. Gerald Matlock, "Problems and solutions in agricultural technology change or transfer," International Journal for Development Technology, June 1984.