In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C12699
Notes:
Pages 109-121in Bruce R. Crouch and Shankariah Chamala (eds.), Extension education and rural development. Volume 2 - Experience in strategies for planned change. John Wiley & Sons, Chichester. 371 p.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09756
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/89. Box No. 8. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Official Historian's Records 38 : 202
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C09755
Notes:
National Association of Farm Broadcasters Archives, University of Illinois. NAFB Publications Series No. 8/3/89. Box No. 8. Contact http://www.library.uiuc.edu/ahx/ or Documentation Center, Official Historian's Records 38 : 1
