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    Start Over Publication Year 1981 Subject Term roles Subject Term television

    3. Promoting people's participation : modern communication techniques can be effective in development programmes only if there is clear and continuing government support

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Fraser, Colin (author / Chief, FAO Development Support Communication Branch) and Chief, FAO Development Support Communication Branch
    Format:
    Journal article
    Publication Date:
    1981-12
    Published:
    International
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04551
    Journal Title:
    Agricultural Information Development Bulletin
    Journal Title Details:
    3 (4) : 17-19

    5. The American farmer: a decision-maker, a businessman, a money manager, a partner, and a target of marketers' dollars

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Cornick, James M. (author)
    Format:
    Journal article
    Publication Date:
    1981-09-07
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
    Journal Title:
    Advertising Age
    Journal Title Details:
    52(37) : S-1, S-8
    Notes:
    In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.