Bonzon, Simeon (author / Foreign News Editor, Bureau of National and Foreign Information, The Philippines Ministry of Public Information) and Foreign News Editor, Bureau of National and Foreign Information, The Philippines Ministry of Public Information
Format:
Journal article
Publication Date:
1981-09
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04261
Green, Lyndsay (author), Simailak, David (author), and Green: Communication Specialist and former Policy Analyst, Federal Department of Communications, Canada; Simailak: Director, Inuit Broadcasting Corporation
Format:
Journal article
Publication Date:
1981-12
Published:
Canada
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 79 Document Number: C04484
In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Author's graduate research identifies factors limiting effectiveness of farmers' exposure to various information sources they use.
