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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Reed, Michael R. (author) and Robbins, Lynn W. (author)
Format:
Journal article
Publication Date:
1981-09
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 144 Document Number: C22315
Journal Title:
Journal of Food Distribution Research
Journal Title Details:
12(3) : 19-32
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Cornick, James M. (author)
Format:
Journal article
Publication Date:
1981-09-07
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C18429
Journal Title:
Advertising Age
Journal Title Details:
52(37) : S-1, S-8
Notes:
In 1980, the top 10 agricultural advertisers spent about $37 million in farm magazines to reach American farmers. Magazines are a basic tool of agrimarketers, but broadcast media receive an increasing share of advertising dollars.