This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder.
This editorial is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Discusses why multi-media campaigns for corn, vegetables, and fish have not enjoyed success matching that of the widely-cited media campaign which the Philippine Ministry of
Agriculture staged for rice (Masagna 99). Calls for research.
Dahl, Delbert T. (author / Head, Office of Agricultural Communications, University of Illinois.) and Read, Hadley (author / Director, Project for Agricultural Communications Education Overseas)
Format:
Report
Publication Date:
1981
Published:
International
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 122 Document Number: D11131
Notes:
14 pages., From the "India - 1981 Trip Report" file in the international collection of the Agricultural Communications Program, University of Illinois., This report is in two parts. The first part deals with observations and potential accomplishments from consultations in the Philippines, Indonesia, Thailand, and Egypt. The second part, "There's a need and people know it,"focuses on needs and opportunities. A final section provides "observations from a novice international traveler to future novices."
This article is maintained in the office of the Agricultural Communications Program, University of Illinois > "International" section > "Philippines CARD Group" file folder., Author's graduate research identifies factors limiting effectiveness of farmers' exposure to various information sources they use.
