1. The role of advertising in the adoption of industrial goods: a look at the raw materials industry Collection: Agricultural Communications Documentation Center (ACDC) Contributers: Patti, Charles H. (author) Format: Journal article Publication Date: 1979 Published: USA Location: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C36473 Journal Title: Journal of Advertising Journal Title Details: 8(4) : 38-42
