Mody, Bella (author) and Shingi, Prakash M. (author)
Format:
Book
Publication Date:
1974-08
Published:
India: Centre for Management in Agriculture, Indian Institute of Management, Ahmedabad, India.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21627
Notes:
103 pages, The content of two Krishi-Darshan programmes was analyzed. From 50 to 62 percent of the televised information was already known to the farmers. Of the new items of information that the two telecasts presented, on the average, only 40 percent were learnt; the remaining 60 percent were unrecalled or lost.
INTERPAKS, Examines the continuing supply of scientific information that farmers needs for modernizing agriculture. A diffusion system must disseminate and integrate new knowledge into individual farming operations. The degree of functional differentiation and organizational specialization that best serves farmers is clearly related to the current state of agricultural development in a given country and the manner in which other support to agriculture is managed. Information systems themselves require integration into specific adopting situations; this, the mere transplant of a system and its organization from one country to another should be avoided.