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    Start Over Publication Year 1904 Subject Term advertising Subject Term communicator effectiveness

    6. Random notes

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kueckelhan, Freeman (author)
    Format:
    Journal article
    Publication Date:
    1904-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15293
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(4) : 43-44
    Notes:
    Column describing the activities of a hypothetical unethical media salesman, S. D. Hornswoggle (S. for Simple and D. for Downright).

    9. The ad writer

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Format:
    Journal article
    Publication Date:
    1904-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C15294
    Journal Title:
    Agricultural Advertising
    Journal Title Details:
    11(4) : 45
    Notes:
    Sketches the gap between (a) the image of an influential "musican of merchandizing" and (b) the actual obscure, back-office "fellow who comes and goes at the call of every one but the office boy."