Fraser, Art (author / Vice President - General Manager, Marsteller Inc., Agri-Marketing Group) and Vice President - General Manager, Marsteller Inc., Agri-Marketing Group
Format:
Journal article
Publication Date:
1980-11
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 77 Document Number: C04262
McMurry, Sally (author / Assistant Professor of History, Pennsylvania State University, University Park, PA) and Assistant Professor of History, Pennsylvania State University, University Park, PA
Format:
Journal article
Publication Date:
1989
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 80 Document Number: C04640
Hays, Robert G. (author / Professor, Office of Agricultural Communications and Education, University of Illinois, Urbana-Champaign, IL) and Professor, Office of Agricultural Communications and Education, University of Illinois, Urbana-Champaign, IL
Format:
Book chapter
Publication Date:
1980
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 82 Document Number: C04889
Notes:
In: Hays, Robert G. State science in Illinois : the scientific surveys, 1850-1978. Carbondale, IL : Southern Illinois University Press, 1980. p. 17-34
Ferris, Maxine (author), Heinze, Kirk (author), Suvedi, Murari (author), and Doctoral Candidate, Department of Agricultural and Extension Education, Michigan State University; Director, Agricultural and Natural Resources Communication Program, Department of Agricultural and Extension Education, Michigan State University; Director of Outreach Communications, Michigan State University
Format:
Journal article
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 83 Document Number: C05065
Reisner, Ann (author / Assistant Professor, Agricultural Communications, University of Illinois, Urbana, IL)
Format:
Conference paper
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 86 Document Number: C05646
Notes:
Mimeographed, 1991. 1 p. Paper presented at the 1991 International Meeting of the Agricultural Communicators in Education (ACE) Annual Meeting; 1991 June 29 - July 2; Rapid City, South Dakota
James F. Evans Collection; Paper presented at the 1989 Annual Conference of Agricultural Communicators in Education; 1989 July; Portland, OR, Responses from a mail survey of 190 journalists who work for farm journals -- a 78 response rate -- reveal that about two thirds of the journalists say advertisers have threatened their journals on occasion, and about one-half say that advertising has actually been withdrawn. The journalists also report that advertisers sometimes attempt to win over journalists with gifts, free meals, or in other ways, usually not with success. These journalists report that most farm publications do not have a clear policy in dealing with advertiser influence. At the same time, most farm journals are struggling to maintain advertising, a struggle that makes them vulnerable to pressures.
