Publication Year: 2010 / Subject Term: advertising and brands / Language: English

Start Over Publication Year 2010 Subject Term advertising Subject Term brands Language English

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Kraft, Nicole (author), Hsu, Erin Ryder (author), Hendrickson, Rob (author), Koenig, Emily (author), Best, Summer (author), Gallatin, Maureen (author), and American Horse Publications, South Daytona, Florida.
Format:: Presentation
Publication Date:: 2010-06
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30568
Notes:: Annual meeting, American Horse Publications, Lexington, Kentucky, June 2010. 7 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Gray, Allen (author)
Format:: journal article
Publication Date:: 2010-05
Published:: USA: Rural Development, U.S. Department of Agriculture, Washington, D.C.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 176 Document Number: C30165
Journal Title:: Rural Cooperatives
Journal Title Details:: 77(3) : 4-8, 42-43

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: News release
Publication Date:: 2010-08-16
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30440
Notes:: Via AgriMarketing Weekly. 2 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Format:: Report
Publication Date:: 2010-03
Published:: USA: Context Marketing, Sausalito, California.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30561
Notes:: 8 pages.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Dunaway, Gavin (author)
Format:: Commentary
Publication Date:: 2010-07-14
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 177 Document Number: C30431
Journal Title:: Adotas
Notes:: 1 page.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Steever, Sara (author / Paulsen Marketing)
Format:: journal article
Publication Date:: 2010-05
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30175
Journal Title:: Agri Marketing
Journal Title Details:: 48(4) : 64

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Henderson, Lynn (author)
Format:: Journal article
Publication Date:: 2010-10
Published:: USA
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C30609
Journal Title:: Agri Marketing
Journal Title Details:: 48(8) : 22-24

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Soscia, Isabella (author), Girolamo, Simona (author), and Busacca, Bruno (author)
Format:: Journal article
Publication Date:: 2010
Published:: Italy
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 147 Document Number: D11578
Journal Title:: Journal of Business and Psychology
Journal Title Details:: 25(1) : 109-118
Notes:: 11 pages., Online via UI e-subscription, Researchers investigated the relative effectiveness of comparative and non-comparative advertising in communicating the differentiating attributes of a brand of pasta among the Italian consumer respondents. Results showed that comparative advertising's effect depends on consumers' perceived differentiation among the brands and consumers' level of involvement with the specific product category.

Collection:: Agricultural Communications Documentation Center (ACDC)
Contributers:: Devinney, Timothy M. (author), Auger, Pat (author), and Eckhardt, Giana M. (author)
Format:: Book
Publication Date:: 2010
Published:: International: Cambridge University Press, Cambridge, United Kingdom.
Location:: Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C35965
Notes:: 240 pages.

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