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    Start Over Publication Year 2009 Subject Term campaign planning Language English

    1. Ag's new look: professor, students bring passion to "I Love Farmers" project

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Otto, Jeannine (author)
    Format:
    Journal article
    Publication Date:
    2009-06-26
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29120
    Journal Title:
    Illinois AgriNews
    Journal Title Details:
    32(16) : B1
    Notes:
    Describes a campaign by agricultural communications students at California Polytechnic University at San Luis Obispo.

    2. Agriculture's consumer outreach

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Smith, P. Gregory (author), Shoultz, Jason (author), Driscoll, Pat (author), Gottsch, Raquel (author), and Tank, Linda (author)
    Format:
    Journal article
    Publication Date:
    2009-10
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C29439
    Journal Title:
    Agri Marketing
    Journal Title Details:
    47(8) : 24-25, 27
    Notes:
    Posted at http://www.agrimarketingdigital.com/?iid=29709, Examples of current efforts by agricultural firms and organizations to educate the consumer about modern agriculture.

    4. Authentic passion about Colombia

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Molleda, Juan-Carlos (author)
    Format:
    Journal article
    Publication Date:
    2009-04
    Published:
    Colombia: International Public Relations Association
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29034
    Journal Title:
    Frontline
    Notes:
    Reports on efforts to revamp the image of a sombrero-clad farmer named Juan Valdez who has served as a coffee ambassador to the world since 1959.

    5. Battle lines: HSUS works to combine animals, politics and religion into campaign

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Blum, Martha (author)
    Format:
    Journal article
    Publication Date:
    2009-12-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 174 Document Number: C29625
    Journal Title:
    Illinois AgriNews
    Journal Title Details:
    32(39) : A11
    Notes:
    Covering a speech about methods used by the Humane Society of the United States.

    6. Bridging the media gap: where does an idea start?

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Johnson, Jeff (author)
    Format:
    PowerPoint
    Publication Date:
    2009-08-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 173 Document Number: C29284
    Notes:
    Presentation at the Agricultural Media Summit, Fort Worth, Texas, August 4, 2009. 5 pages., Emphasizes that strategic communications planning should start with customers and prospects.

    9. Designing effective messages for microbial food safety hazards

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Powell, Doug (author), Mathiasen, Lisa (author), and Jacob, Casey (author)
    Format:
    Abstract
    Publication Date:
    2009-05-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 172 Document Number: C29190
    Journal Title:
    Food Control
    Notes:
    Via Science Direct. 2 pages., Authors emphasize coordinated planning, based on understanding of audiences.