Tracks hybrid corn breeding efforts at the Ohio Agricultural Experiment Station from about 1919. Emphasizes rapid adoption of hybrids by Ohio farmers during the 1930s.
USA: University of California Press, Berkeley, California.
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21622
Notes:
237 pages, Includes a description of "Consumer Time," a radio program sponsored by the U.S. Department of Agriculture and produced by Donald E. Montgomery, consumer's counsel for USDA beginning in 1935. At that time, the USDA was the only government agency with an "official" position devoted to the concerns of the consumer. (p. 145). Another program, "Consumer Flashes," was part of the "National Farm and Home Hour" broadcast on NBC "Red" Network. Also includes (p. 47) statistics showing how lower-income listeners made up about 80% of the U.S. radio audience in 1940. Programs such as the "National Barn Dance" on WLS Radio, Chicago, were cited as especially popular.
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C21771
Notes:
Pages 3-36 in Sandra Braman (ed), Biotechnology and communication: the meta-technologies of information. Lawrence Erlbaum Associates, Mahwah, New Jersey. 287 pages.
" Who can lament the passing of perpetual risk and fear, anyway? But probably we have lost something profound if corporate culture, like corporate farming, has eroded our lively old democratic pleasure in storytelling."
Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 159 Document Number: C25911
Notes:
Posted at www.thehoot.org > "Grassroots media" section, Via Media South Asia. 3 pages., "A low-profile, but innovative and imaginative farm journal is very popular among cash-crop growers in southern Karnataka and northern Kerala." Variously spelled "Adike Patrike" and "Adike Pathrike"
