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    Start Over Publication Year 2004 Subject Term advertising Language English

    12. Are restaurant franchisees getting a positive return on their advertising fees?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Herrington, J. Duncan (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 153 Document Number: D11623
    Journal Title:
    Journal of Promotion Management
    Journal Title Details:
    11(1) : 71-81
    Notes:
    12 pages., Online via UI e-subscription., The author compiled restaurant sales and unit count estimates for 155 restaurant chains during 1981 through 1998. Unit-level sales and advertising expenditures were calculated by averaging annual system-wide totals by the number of units in operation during the year. Findings supported hypotheses that national advertising does not provide a positive return to advertising for many chain units and a larger proportion of chains exhibit a positive return to advertising at the system level than at the unit level.

    17. Can agricultural journalists afford to be ethical?

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Wilson, Michael (author / Executive Editor, Farm Futures magazine) and International Federation of Agricultural Journalists
    Format:
    Paper
    Publication Date:
    2004-09
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 142 Document Number: C21852
    Notes:
    Presentation at the executive professional meeting of IFAJ in Dublin, Ireland, September 2004. 3 pages.

    18. Celebrating champions - in and out of the show ring

    <span class="translation_missing" title="translation missing: en.bibleaves.discover_item">Discover Item</span>
    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Kocon, Lois (author)
    Format:
    Journal article
    Publication Date:
    2004-04
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C20418
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(3) : 64-65
    Notes:
    Case report of "Best of Show - Specialty" entry in 2004 National Agri-Marketing Association competition. Campaign involved sales for Nestle Purina dog food brands.