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    3. Scaling the rural-urban digital divide: agricultural trade magazine publications' usage of the Internet to reach rural audiences

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Rhoades, Emily B. (author / University of Florida) and University of Florida
    Format:
    Paper
    Publication Date:
    2004-06
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Box: 139 Document Number: C21024
    Notes:
    Presented at the annual conference of Association for Communication Excellence in Agriculture, Natural Resources and Life and Human Sciences, Lake Tahoe, Nevada., 13 p.

    4. Taking a long look at customer service

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    Collection:
    Agricultural Communications Documentation Center (ACDC)
    Contributers:
    Reddick, Bekah (author)
    Format:
    Journal article
    Publication Date:
    2004
    Published:
    USA
    Location:
    Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C19830
    Journal Title:
    Agri Marketing
    Journal Title Details:
    42(1) : 22-24
    Notes:
    Features relationship marketing program of Pioneer Hi-Bred International - training and professional development of sales force, web site and magazine for growers.