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Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Capps, O., Jr. (author) and Lambregts, J.A. (author)
Format:
Journal article
Publication Date:
1991
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C14805
Journal Title:
Southern Journal of Agricultural Economics
Journal Title Details:
23(1) : 181-194
Collection:
Agricultural Communications Documentation Center (ACDC)
Contributers:
Kinnucan, H. W. (author) and Venkateswaran, M. (author)
Format:
Journal article
Publication Date:
1990-12
Published:
USA
Location:
Agricultural Communications Documentation Center, Funk Library, University of Illinois Document Number: C22301
Journal Title:
Southern Journal of Agricultural Economics
Journal Title Details:
22(2) : 137-151
Notes:
Found that an advertising campaign increased/improved consumers' awareness of farm-raised catfish (15%) , attitudes toward it (3-6%) and purchases of it (12-13%). Factual content of the ads had less impact on behavior than the mere presence of the ads.